Investor Updates: Kenya's MarketForce Raises $40m Series A

Kenya’s MarketForce raises $40m Series A round

Highlights

• MarketForce, the retail B2B and end-to-end distribution platform founded in Kenya has raised $40 million in Series A funding for its merchant inventory financing and expansion across Africa.
• The YC-backed startup raised over $2 million in pre-Series A funding last year and has followed that up within seven months with a Series A. MarketForce was launched in Uganda, Tanzania, and Rwanda last year after growing beyond Kenya and Nigeria. 
• It now plans to introduce buy-now-pay-later (BNPL) options to help merchants access fast-moving consumer goods (FMCGs) on credit and enter additional markets in East and West Africa.

Source: TechCrunch

Our Takeaway

Africa’s MSME market holds a lot of untapped potential. Retail payments in Africa are expected to top $2.1 trillion by 2025 and going by current trends, around 90% of these transactions will be done in cash. The challenges of cash reliance for merchants are well documented. As such, a number of startups have emerged seeking to lay digital products on these processes for Africa’s about 100 million offline MSMEs. But beyond payments, some of Africa’s startups outfit these businesses with the technology and support they need to optimize supply chains and transform their enterprises.

---

SA-founded Clickatell raises $91m to scale its chat commerce platform

Highlights

• Clickatell, the South Africa-founded Communications Platform as a Service (CPaaS) startup, has secured $91 million in a Series C round. 
• The startup has delivered double-digit profitable growth for several years and will use the Series C capital to scale and expand its chat commerce offering, its footprint in the US, and its sales and marketing efforts on the back of growing demand from leading brands.
• During the Covid-19 pandemic, Clickatell processed more than 30 billion interactions, and 2 billion commerce transactions. It is headquartered in California and has offices in Nigeria and Canada.

Source: PR Newswire

Our Takeaway

Chat commerce is widely considered the third big trend in digital commerce, after e-commerce and app commerce markets. The global chat commerce’s total addressable market is estimated at $80 billion per available data. On the back of lasting shifts in consumer behavior brought on by the pandemic, even more, businesses are expected to increasingly communicate and transact with consumers through chat channels, indicating more room for Clickatell’s growth. 

---

Weaver Fintech buys 85% of Cape Town-based BNPL startup

Highlights

• Cape Town-based start-up PayJustNow has announced a significant investment by a major fintech player that will drive its ongoing growth in the booming buy now, pay later (BNPL) space.
• Established in 2019, PayJustNow has shown significant customer and merchant growth, with 180,000 shoppers signed up, and available at more than 2500 points of purchase.
• This growth potential was seen by Weaver Fintech, making its first acquisition of an 85% stake in PayJustNow, the fastest-growing BNPL business in Southern Africa.

Source: Finextra

Our Takeaway

In 2020, BNPL accounted for 2.1% of global e-commerce transactions. That figure is expected to double by 2024 when it will make up 4.2% of global e-commerce sales. While buy now pay later has found its feet quickly in other regions, Africa is well-placed to follow suit and a flurry of recent activity in that space in Africa is a valid reason for this belief.