Demand for African fashion spurs a $16bn export industry

Points clés à retenir

The trend for "Made-in-Africa" fashion is gaining significant momentum, particularly among the continent's youthful population, which makes up 50% of the total population, and the growing middle class, accounting for over 35% of the population. Africa is also experiencing rapid growth in the digital sector, which is facilitating intra-African trade and nurturing emerging talent. The continent boasts remarkable talent in haute couture, crafts, and clothing, as demonstrated by the 32 annual Fashion Weeks. A substantial 42% increase in demand for African haute couture is projected over the next decade. Fashion's growth across Africa extends to various sectors, including the film industry, textiles, garments, accessories, and fine crafts, all deeply rooted in African culture. The expanding e-commerce sector further fuels the demand for African fashion brands, as highlighted in the UNESCO report. Africa's fashion industry is positioned for a promising future, driven by both its rich cultural heritage and its youthful and increasingly affluent consumer base.