Kloset Klub Raises Seed Funding for Circular Fashion Growth
TLDR
- South African circular fashion platform Kloset Klub secures seed funding for business expansion, backed by Thinkroom and co-investor Frank Smit.
- Kloset Klub, founded by Phumi Körber, facilitates pre-owned clothing sales through curated resale, peer-to-peer shopping, and managed closet services.
- The investment signifies confidence in Kloset Klub's progress, supporting its growth in the resale fashion market driven by sustainability and affordability trends.
South African circular fashion platform Kloset Klub raised seed funding to expand its resale and wardrobe-management business.
The round was backed by Thinkroom, an African entrepreneurship and innovation firm, and co-investor Frank Smit. The amount raised was not disclosed.
Founded by Phumi Körber, Kloset Klub helps users buy and sell pre-owned clothing through curated resale, peer-to-peer shopping and managed closet services. The platform allows sellers to earn from clothes they no longer use while giving buyers access to premium fashion at lower prices.
Körber said the investment reflects confidence in the company’s progress and will support its next stage of growth. Thinkroom founder Catherine Young said the firm decided to back Kloset Klub after watching Körber build through challenges and pivots.
The funding comes as resale fashion gains traction in South Africa, supported by cost pressure on consumers, interest in sustainability and demand for more accessible premium clothing. Kloset Klub is positioning itself at the intersection of fashion, affordability and circular commerce.
Points clés à retenir
Kloset Klub’s funding shows how circular fashion is becoming a business opportunity in African consumer markets. Rising living costs are pushing more shoppers to look for quality clothing at lower prices, while more sellers want to turn unused wardrobe items into cash. Resale platforms can serve both sides by creating trust, curation and easier transactions. The model also fits a wider shift away from one-way consumption, where clothes are bought, used and discarded. For South Africa, the opportunity is not only sustainability. It is also affordability and access to premium fashion. But resale platforms are hard to scale. They need supply, quality control, logistics, buyer trust, pricing discipline and a strong brand. Managed closet services can help solve part of that problem by making resale easier for sellers who do not want to handle listings and customer communication themselves. Kloset Klub’s next test will be whether it can grow supply and demand while keeping curation strong. If it does, it could become a larger platform for circular fashion in South Africa.
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