Mano launches food delivery in hostile Nigerian market
TLDR
- Mano, a new grocery delivery startup in Lagos and Abuja, is expanding its services into Nigeria's competitive food delivery market.
- Founded in 2020, Mano's dark stores in key areas guarantee fast deliveries within a 10km radius, targeting high-end customers.
- By entering this lucrative market segment worth $936.5 million, Mano aims to compete with established players like Chowdeck, Food Court, Glovo, and HeyFood.
Mano, a grocery delivery startup that caters to high-end areas in Lagos and Abuja, is expanding into Nigeria’s highly competitive food delivery market.
Founded in 2020 by Moe Nesr, Mano entered the Nigerian market in 2022 and provides groceries and household appliances from its dark stores—physical locations that do not permit walk-ins—within a 10km radius.
The Angolan startup has dark stores in Lekki, Victoria Island, Ikeja, and Wuse 2, ensuring deliveries within 40 minutes. With this expansion into food delivery, Mano aims to capture a significant market share in the $936.5 million segment, currently dominated by Chowdeck, Food Court, Glovo, and HeyFood.
Points clés à retenir
Jumia Food and Bolt Food both withdrew from the Nigerian online food delivery market in 2023. Despite Bolt Food's efforts to expand its presence in major cities like Lagos, the company faced economic challenges, high inflation, and fierce competition from established players such as Jumia Food, Gokada, and Uber Eats, which ultimately led to its exit. Notably, the exits potentially create opportunities for new entrants like Mano. The food delivery market in Nigeria is projected to generate revenues of $2.01 billion this year, grow (CAGR) by 13.64% from 2024 to 2029, and reach a projected market volume of $3.81 billion by the end of 2029.
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