Investors update: Johannesburg is Africa's wealthiest city with over 14,000 dollar-millionaires
3 min Read April 26, 2023 at 12:32 PM UTC

Johannesburg is Africa’s wealthiest city with over 14,000 dollar-millionaires
Highlights
- South Africa’s commercial capital, Johannesburg, remains Africa’s wealthiest city, per a study compiled by Henley & Partners and New World Wealth.
- Called the “City of Gold,” it is home to the largest number of dollar millionaires (14,600) in the continent, according to the World’s Wealthiest Cities Report 2023. Up to 30 of them are dollar centi-millionaires and two are dollar-billionaires.
- Johannesburg was founded following the discovery of gold deposits nearby in 1886 and hosts the Johannesburg Stock Exchange (JSE), Africa’s largest. In 2021, its cumulative wealth stood at $235 billion, topping Africa’s chart.
Source: QZ Africa
Our Takeaway
Per the report, Johannesburg appears to have weathered the difficult times South Africa’s economy has faced in recent times, including a persistent energy crisis and rising inflation. The “Big Five” wealth markets—South Africa, Egypt, Nigeria, Kenya, and Morocco—together account for 56% of Africa’s high net-worth individuals and more than 90% of Africa’s billionaires. Mauritius, Rwanda, and Namibia are also catching up quickly. Elsewhere across the world, New York City, Tokyo, The Bay Area, London, Singapore, Los Angeles, Hong Kong, Beijing, Shanghai, and Sidney are the top ten cities with the highest number of high net-worth individuals.
Smile ID expands footprint with the acquisition of Ghana’s Appruve
Highlights
- Smile Identity, a KYC compliance and ID verification partner for many African fintech startups and businesses, has acquired Inclusive Innovations, the parent company of Appruve, a Ghanaian developer of identity verification software.
- Founded in 2017 and backed by over $30 million in venture capital, Smile combines document verification, face verification, biometrics, and data integrations into local trusted ID authorities to verify people’s identities.
- The acquisition is expected to help expand Smile Identity’s footprint across Africa and solidify its position in the identity verification and digital KYC space.
Source: TechCrunch
Our Takeaway
Globally, businesses lose up to $1 trillion annually to cybercrime, and in Africa, that figure stands at a whopping $4 billion. As digital services, financial and non-financial, providers penetrate the African market at large, there is a need for fintech startups and digital businesses on the continent to carry out stringent Know-Your-Customer (KYC) and verification checks on their customers. Smile Identity is one of the many platforms powering these crucial processes for other startups and large businesses.
SA rewards app Maholla raises $1.5m seed funding to scale
Highlights
- South African startup Maholla, a viral consumer reward app, has concluded a $1.5 million seed funding round to help it continue to scale.
- Maholla rewards users for scanning any receipt from any store, allowing users to earn rewards irrespective of where they shop. Rewards come in the form of instant airtime, 1Vouchers, in-app games, and more.
- The company raised a $580,000 pre-seed round last July and has now brought its total funding to date to over $2 million dollars with plans to grow its users and deepen its technical capacity.
Source: Disrupt Africa
Our Takeaway
Maholla is one of an increasing number of technology startups across Africa that are reinventing the way traditional corporates in the fast-moving consumer goods sector offer discounts and rewards to end consumers. In Africa, startups that play in this space have a big market opportunity as the consumer goods sector is one of the largest and most resilient in the continent’s leading economies. There’s also a growing appetite for technology-enabled solutions among organizations and Household names such as Maggi, Milo, Fusion, and Switch Energy are among the many brands reportedly benefiting from Maholla’s dataset and targeting capabilities.
This material has been presented for informational and educational purposes only. The views expressed in the articles above are generalized and may not be appropriate for all investors. The information contained in this article should not be construed as, and may not be used in connection with, an offer to sell, or a solicitation of an offer to buy or hold, an interest in any security or investment product. There is no guarantee that past performance will recur or result in a positive outcome. Carefully consider your financial situation, including investment objective, time horizon, risk tolerance, and fees prior to making any investment decisions. No level of diversification or asset allocation can ensure profits or guarantee against losses. Articles do not reflect the views of DABA ADVISORS LLC and do not provide investment advice to Daba’s clients. Daba is not engaged in rendering tax, legal or accounting advice. Please consult a qualified professional for this type of service.






Next Frontier
Stay up to date on major news and events in African markets. Delivered weekly.
Pulse54
UDeep-dives into what’s old and new in Africa’s investment landscape. Delivered twice monthly.
Events
Sign up to stay informed about our regular webinars, product launches, and exhibitions.


