Egypt's OBM Education raises funding to drive expansion
Egyptian educational technology startup, OBM Education, is making significant strides in expanding its presence in Saudi Arabia. Founded in 2020 by Omar El-Barbary and Ezz El-Din Farag, OBM Education specializes in assisting pre-university students in selecting their college majors, offering career guidance, and access to training programs.
The startup's Taleb Super App has proven to be a game-changer for high school students throughout the MENA region, offering curated content, precise assessments, and premium services. To further accelerate its growth in Saudi Arabia, OBM Education has secured a six-figure investment from Value Maker Studio (VMS), demonstrating a shared vision for educational enrichment.
Omar El-Barbary, co-founder of OBM Education, emphasized the significance of this investment, stating, "Investment is more than capital – it embodies shared visions and unyielding commitment. With VMS, we’re solidifying our resolve to enrich the educational journey of every student." This latest funding round follows OBM Education's successful six-figure US dollar funding round from EdVentures in August 2022, underlining the growing interest and support for their educational initiatives.
Key Takeaways
In recent years, there has been a noticeable surge in the adoption of educational technology (edtech) innovations across Africa. The traditional school experience, largely unchanged for many years, is undergoing a significant transformation, driven by pioneering edtech startups throughout the region and the Middle East. This transformation has become even more critical in the post-Covid era, as virtually all aspects of life, including education, shopping, events, and work, have shifted online, and Africa is no exception. With hundreds of millions of students in primary and secondary schools across the continent, technology represents a vast opportunity to enhance education access and quality. Projections indicate that the African edtech market is poised for substantial growth, evolving into a multibillion-dollar industry. This growth is fueled by the escalating demand for online learning solutions, e-books, and educational apps, reflecting a strong commitment to improving education outcomes and opportunities in Africa. The edtech revolution is not just reshaping classrooms; it's shaping the future of education on the entire continent.
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