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South Africa consumer confidence slips to two-decade low

Daba Finance/South Africa consumer confidence slips to two-decade low
AFRICAN BUSINESS AND ECONOMYDecember 9, 2023 at 8:40 PM UTC

South African consumer confidence has declined, reflecting ongoing concerns about the country's economic outlook. The quarterly index measuring consumer sentiment dropped to -17 in the three months through December, marking its lowest fourth-quarter reading in more than two decades. This is a slight decrease from -16 in the previous quarter, as reported by FirstRand’s First National Bank.

The decline in consumer confidence suggests that individuals are likely to exercise caution in their spending during the holiday shopping season, especially on expensive luxury goods, according to the Johannesburg-based lender. The index measuring consumer sentiment regarding the economic outlook also weakened, falling to -28 from -22 in the prior quarter, indicating increased pessimism among consumers about the overall economic conditions.

However, there is a contrasting positive trend as consumers express optimism about their personal finances. A measure of households' financial outlook improved to 3 from -1, suggesting that individuals are more optimistic about their own financial situations despite broader economic concerns.

Key Takeaways

South Africa's economy contracted by 0.2% in the three months through September, primarily hampered by challenges in logistics and the country's inconsistent electricity supply. Persistent power outages, occurring almost daily throughout the year, have posed a significant obstacle to economic activities. Consumers in South Africa are facing increased pressure due to a rising cost of living and higher borrowing costs. The central bank responded to inflation concerns by raising interest rates, which currently stand at a 14-year high of 8.25%. While the rates were maintained at this level during the last policy meeting, policymakers have issued a warning that they are prepared to take further action if necessary to control inflation and maintain price stability. The combination of economic contraction, power supply challenges, and inflationary pressures underscores the complexities facing South Africa's economic landscape.

South Africa
Consumer Confidence
Economic Growth
GDP
First National Bank
FirstRand

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