Tunisia’s Addvocate.AI Gets Funding From 216 Capital for AI Platform
TLDR
- Addvocate.AI has secured a strategic investment from venture firm 216 Capital
- The Tunisia- and France-based startup using artificial intelligence to improve sales performance
- The startup said the new funding will accelerate product innovation and support international expansion
Addvocate.AI, a Tunisia- and France-based startup using artificial intelligence to improve sales performance, has secured a strategic investment from venture firm 216 Capital. The amount was not disclosed.
Founded in 2024 by Ridha Mami and Sofyan Chekir, Addvocate.AI provides a “Sales Performance OS” designed as a digital copilot for sales teams. The platform consolidates scattered data, delivers behavioral nudges, and generates actionable insights to help salespeople prepare for, manage, and follow up on client meetings.
According to McKinsey, 35–50% of sales opportunities globally stall in pipelines. Addvocate.AI aims to tackle this inefficiency by providing an AI-native system that goes beyond traditional CRM functions, focusing on productivity and business predictability.
The startup said the new funding will accelerate product innovation and support international expansion. It also plans to scale adoption among enterprise clients in Europe, Africa, and beyond.
“Addvocate.AI is designed for impact, not data entry,” CEO Mami said. “With 216 Capital’s backing, we can expand faster and deliver solutions built around efficiency and results.”
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Key Takeaways
Addvocate.AI’s fundraising highlights how AI is reshaping the global sales technology market, moving beyond CRM toward intelligent performance platforms. Traditional CRMs have long struggled with adoption, as sales teams often see them as administrative burdens rather than productivity tools. By embedding AI, nudges, and predictive analytics, Addvocate.AI positions itself as a partner in revenue generation rather than just recordkeeping. Its Franco-Tunisian roots also signal the rise of North Africa as a hub for enterprise AI innovation. The platform’s focus on pipeline optimization aligns with broader B2B trends: improving win rates, shortening deal cycles, and increasing forecast accuracy. As enterprises face tighter growth conditions, tools that can move deals through stalled pipelines are gaining urgency. With 216 Capital’s backing, Addvocate.AI joins a wave of AI-native startups addressing entrenched inefficiencies in corporate workflows, while preparing for global expansion.
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