Africa's pay-TV subscribers expected to reach 55m by 2029
- Research and Markets report predicts a 12 million increase in pay TV subscribers in Africa between 2023 and 2029.
- The projected total pay-TV subscribers by 2029 is expected to reach 55 million, with satellite TV contributing 33 million and DTT contributing 21 million.
- Nigeria is expected to lead with 10 million subscribers, surpassing South Africa in 2022.
A recent report by Research and Markets suggests that the number of pay TV subscribers in Africa is expected to increase by 12 million between 2023 and 2029. This growth includes an additional 7 million pay satellite TV subscribers and 5 million more pay DTT (Digital Terrestrial Television) homes.
The projected total pay-TV subscribers are anticipated to reach 55 million by 2029, with satellite TV contributing 33 million and DTT contributing 21 million. At the end of 2023, there were 43 million pay-TV subscribers, with 26 million using satellite TV and 16 million using DTT.
The report highlights that four countries will contribute nearly half of the total pay TV subscribers by 2029, and eight countries will account for two-thirds of the total. Nigeria is expected to lead with 10 million subscribers, surpassing South Africa in 2022.
No new major players are expected in the pay-TV market within the said period, instead, the three dominant operators will battle for supremacy - often by cutting prices. Africa is increasingly becoming an important growth area for media entertainment—such as pay-TV, video-on-demand, and streaming services, with the likes of Amazon recently launching an aggressive push into the continent. Several pan-African and local players are all vying for the region’s massive entertainment audience, including but not limited to Netflix, Disney+, Canal+, Multichoice, StarTimes, and Showmax.