American Firm Ackerley Seeks South African Partner for Rugby Rights
TLDR
- Seattle-based Ackerley Sports Group LLC. is exploring a partnership with a South African investor
- The deal is to help acquire a stake in the commercial rights of South Africa’s national rugby union
- Two local investor groups have also expressed interest in purchasing a share of the rights
Seattle-based Ackerley Sports Group LLC. is exploring a partnership with a South African investor to acquire a stake in the commercial rights of South Africa’s national rugby union, according to a letter reported by Network24.
Ackerley remains involved in SA Rugby’s search for an investor after union members rejected its $75 million offer for a 20% stake in a new commercial-rights company. The exclusivity period for Ackerley’s initial bid expired on December 31 without a revised proposal.
SA Rugby, which has struggled to generate consistent profits for over a decade, has warned lawmakers it faces financial instability without increased revenue or a commercial deal. Two local investor groups have also expressed interest in purchasing a share of the rights.
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Key Takeaways
SA Rugby’s push to secure a commercial partner highlights the financial pressures on the governing body, which risks collapse without a revenue boost. While Ackerley’s interest remains, the union’s openness to other local investors could diversify funding options and address concerns over foreign ownership. The outcome of this process will shape the financial future of South African rugby, with potential implications for its ability to compete on a global stage.
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