BluePeak Invests $15M in Sancella to Boost Hygiene Access in Africa

STARTUP VENTURE CAPITALNovember 27, 2024 at 3:52 PM UTC

TLDR

BluePeak Private Capital invests $15 million in Sancella, a key player in disposable hygiene products in Maghreb and West Africa.
The investment will facilitate Sancella's expansion into sub-Saharan Africa, strengthening its position in the rapidly growing disposable hygiene market.
Partnership supports Sancella's mission for broader access to hygiene solutions, with a focus on sustainable growth and resource efficiency.

BluePeak Private Capital, an Africa-focused asset management firm, has completed a $15 million investment in Sancella, a leading manufacturer and distributor of disposable hygiene products in the Maghreb region and Francophone West Africa.

The investment will support Sancella’s expansion into sub-Saharan Africa, enhancing its ability to deliver essential hygiene products in underserved markets and reinforcing its regional leadership.

Rami Matar, senior partner at BluePeak, highlighted the importance of the partnership in advancing Sancella’s mission to broaden access to hygiene solutions. Sancella’s CEO, Farouk Zouhir, emphasized the alignment of the investment with the company’s goals of sustainable growth, including carbon reduction and resource efficiency.

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Key Takeaways

Africa’s disposable hygiene market is rapidly growing, driven by rising consumer awareness, affordability, and favorable demographic trends. BluePeak’s investment in Sancella reflects the increasing focus on meeting basic consumer needs in Africa’s expanding markets. By addressing hygiene access and prioritizing sustainability, the partnership positions Sancella for long-term growth while improving health outcomes and contributing to the region's development.

Private Equity

Investment

Private Markets

BluePeak Private Capital

Sancella

West Africa