Tractafric Motors Completes Turnaround as Ivorian Truck Demand Returns

BREAKING NEWSMay 8, 2026 at 8:10 AM UTC

TLDR

Tractafric Motors Cote d'Ivoire shows impressive recovery in 2025, with net profit of 2.37 billion FCFA and revenue up by 9%, reaching 81.1 billion FCFA.
Operating profit more than doubles as vehicle sales normalize post supply chain disruptions, with focus on commercial fleet market leading the rebound.
Tractafric's recovery aligns with auto market normalization in Africa post-pandemic, benefitting from strong demand in Ivory Coast's active infrastructure market and strategic position against competitive Chinese manufacturers.

Tractafric Motors Cote d'Ivoire extended its recovery in 2025, posting a net profit of 2.37 billion FCFA ($4.2m) on revenue that rose 9% to 81.1 billion FCFA ($145m). Two years ago, the company was loss-making.

The turnaround has been steady rather than dramatic. Operating profit more than doubled as vehicle sales normalised after years of supply chain disruption and the commercial fleet market — trucks, vans and pickups for construction and logistics firms — picked back up. Gross operating surplus nearly doubled. The board proposed a dividend of 209 FCFA per share.

The recovery tracks a broader normalisation in African auto markets after the pandemic-era supply squeeze that starved distributors of inventory. Tractafric's portfolio spans mass-market commercial vehicles to premium passenger cars, including Mercedes-Benz trucks, Hyundai, Ford, Mazda, BMW and MINI. The after-sales and parts business, which carries higher margins than new vehicle sales, provided a buffer during the lean years and continues to underpin profitability.

The company (BRVM: PRSC) is a subsidiary of the Optorg Group, which operates across 23 African countries.

Key Takeaways

Tractafric's recovery mirrors a pattern seen across vehicle distributors in West Africa — a sharp drop during 2022–2023 when global semiconductor shortages froze production lines and shipping costs surged, followed by a gradual normalisation as those pressures eased. Ivory Coast is one of the most active infrastructure markets in the region, with road construction, port expansion and urban development all driving demand for commercial vehicles. That backdrop benefits Tractafric's core Mercedes-Benz truck franchise. The longer-term competitive risk comes from Chinese vehicle manufacturers — brands like JAC, Foton and Sinotruk — that are entering African markets aggressively at lower price points, particularly in the commercial segment. Tractafric already distributes JAC vehicles, which suggests it is hedging that exposure rather than ignoring it. Its stock trades on the BRVM under ticker PRSC at a price-to-earnings multiple of around 16x, reasonable for a distribution business with demonstrated recovery momentum.

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