CAF sees 26% jump in revenues from AFCON as ticket sales surged 800%
TLDR
- Africa Cup of Nations 34th edition in Ivory Coast saw record attendance with over 1.2 million spectators, resulting in an 800% increase in ticket sales revenue compared to the previous edition in Cameroon.
- Commercial revenues for the event rose by 26%, driven by a 70% increase in sponsors reaching a total of 17.
- TV rights revenue surged by 33% with an expansion to 110 TV partners and broadcasting in 171 territories, including emerging markets like Brazil, India, Italy, and Russia.
This year's Africa Cup of Nations held from January 13 to February 11, 2024, in Ivory Coast, witnessed remarkable attendance. Initial figures released by the African Football Confederation (CAF) show that over 1.2 million spectators attended the matches held across six designated stadiums.
The impressive turnout translated into a significant surge in ticket sales revenue, marking an 800% increase compared to the previous edition in Cameroon (AFCON 2021). Consequently, commercial revenues for the Ivorian edition soared by 26%, driven by a 70% rise in the number of sponsors, totaling 17.
Furthermore, revenues from TV rights, granting exclusive broadcasting privileges, spiked by 33%, attributed to an expansion in TV partners from 68 to 110. Broadcasting reached 171 territories, including emerging markets like Brazil, India, Italy, and Russia.
Key Takeaways
Online presence also surged, with the event generating a remarkable 2.2 billion video views and 2.1 billion impressions across digital platforms, with TikTok peaking at 3.6 billion views. These initial figures underscore the resounding success of AFCON 2023 in Ivory Coast, showcasing both the triumph of the national team, the Elephants, and the burgeoning commercial potential of Africa's most prestigious football tournament. Sebastian Haller emerged as the hero for Ivory Coast as they staged a remarkable comeback to defeat Nigeria 2-1 and clinch their third Africa Cup of Nations title.
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