Canada's Busbud acquires SA revenue management platform Ratality

STARTUP VENTURE CAPITALMay 24, 2024 at 5:10 PM UTC

TLDR

Busbud, a global ground travel booking platform, acquires Ratality, a South African revenue management software provider for ground travel operators.
Ratality, founded in 2017, offers cloud-based solutions for optimizing operations and revenues of various ground transportation services.
The acquisition expands Busbud's services globally and strengthens its presence in Africa, building on their previous partnership.

Canada-based Busbud, a global ground travel booking platform, has acquired South African company Ratality, a revenue management optimization software provider for ground travel operators for an undisclosed sum.

Founded in 2017, Ratality offers cloud-based software solutions that enable ground transportation operators to digitally manage their operations and optimize revenues. Their solutions cover buses, coaches, ferries, charters, tours, and transfers, among other types of ground transportation.

The acquisition allows Busbud to enhance its offerings and become a comprehensive solution provider for operators worldwide, while also extending its reach in Africa. This move builds on an existing partnership between the two companies.

Key Takeaways

Exits like Busbud's acquisition of Ratality are significant for the African tech startup ecosystem, especially during a funding crunch. They demonstrate the potential for successful exits, which can attract more investors to the region. Such acquisitions provide a return on investment for early backers, encouraging further investment in startups. This also highlights the global competitiveness and innovation present in African startups, enhancing the region's reputation. Furthermore, successful exits inject capital back into the ecosystem, enabling founders and early employees to reinvest in new ventures, and fostering a cycle of growth and innovation.

Busbud

Ratality

Acquisition

Startups

Venture Capital

Exits