Chari Partners with Orange Maroc to Digitize Neighborhood Retailers
TLDR
- Moroccan retail-tech startup Chari partners with Orange Maroc to boost digital transformation of neighborhood retailers, offering eCommerce platform for local shop owners.
- Chari, backed by Orange Ventures and Y Combinator, expands operations to Tunisia and Ivory Coast, empowering Moroccan retailers with tailored digital solutions.
- Collaboration with Orange Maroc integrates telecom services into Chari's app, enabling secure payments and financial services, enhancing financial inclusion and digital skills.
Moroccan retail-tech startup Chari has announced a strategic partnership with telecom provider Orange Maroc to advance the digital transformation of neighborhood retailers in Morocco.
Founded in 2020, Chari provides an eCommerce platform that allows local shop owners to order products for delivery, with over 20,000 food businesses already onboarded. The startup, a Y Combinator alumnus, raised $1 million from Orange Ventures last year and has since expanded to Tunisia and Ivory Coast.
This new collaboration with Orange Maroc aims to empower Moroccan retailers by offering tailored digital solutions, facilitated through Chari’s logistics partner, Dislog Group. Through the partnership, Chari will incorporate Orange’s telecom services into its app, enabling retailers to access secure payment solutions and financial services, boosting financial inclusion and digital skills.
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Key Takeaways
The Chari-Orange Maroc partnership underscores the potential of digital transformation in Morocco’s retail sector, focusing on financial inclusion and improved competitiveness for local retailers. By digitizing the distribution of Orange services and introducing digital payment options, Chari aims to modernize Morocco’s neighborhood stores, helping them adapt to changing consumer demands and fostering digital literacy. This collaboration is set to expand Chari’s reach and deepen its impact on local retail, supporting the growth of digital tools within Morocco’s traditional commerce ecosystem.
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