Chinese EV Maker BYD Expands into Zambia Via Local Partnership
TLDR
- BYD, China's top automaker, to open first showroom in Zambia with Pilatus Electric Mobility Zambia (PEM) partnership
- BYD focuses on Africa expansion with 61.9% vehicle sales surge in 2023, partnering with local companies BasiGo and Ampersand
- Strong emphasis on electric mobility market in Africa showcased through new showroom launch and local team training
China's best-selling automaker BYD is set to launch its first showroom in Zambia this month in partnership with Pilatus Electric Mobility Zambia (PEM), marking the electric vehicle manufacturer's latest move into Africa.
BYD has been training a local team to support customers post-purchase and continues its global expansion. In 2023, the company sold over 3 million vehicles, a 61.9% increase from the previous year.
The company's partnerships with African companies like BasiGo and Ampersand highlight its interest in the electric mobility market on the continent.
Key Takeaways
BYD's entry into Zambia reflects the company's strategic push to expand its electric vehicle footprint across Africa, building on previous launches in Kenya, Rwanda, and South Africa. As Africa's e-mobility market gains momentum, BYD's partnerships with local companies like PEM and collaborations with firms such as BasiGo and Ampersand underscore its commitment to fostering electric mobility on the continent. The Zambian launch will provide consumers access to a range of EVs, positioning BYD to capitalize on the growing demand for sustainable transportation solutions in sub-Saharan Africa. The company’s impressive sales growth and strategic African expansions are poised to contribute significantly to the continent’s shift toward cleaner energy vehicles.
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