Mobility startup Hala enters Egypt in first expansion beyond UAE
TLDR
- Hala, a Dubai e-hailing service, partners with MwaslaTech to expand into Egypt, focusing on opportunities in the New Administrative Capital (NAC) and other cities.
- This marks Hala's first move outside the UAE, aiming to bring innovative solutions and advanced technologies to enhance customer travel experiences in Egypt.
- The partnership agreement between Hala and MwaslaTech signifies a strategic growth initiative for Hala's expansion into new markets.
Hala, a Dubai-based e-hailing service, is expanding into Egypt through a partnership with MwaslaTech, a local provider of smart transport and shared mobility solutions. The two companies have signed an agreement.
Under this agreement, Hala will explore opportunities in Egypt's New Administrative Capital (NAC), located east of Cairo, as well as in other cities across the country.
This move marks Hala's first expansion beyond the UAE and aims to introduce innovative solutions and use advanced technologies to enhance the travel experience for customers in Egypt.
Key Takeaways
Expanding into Egypt, Hala aims to replicate and build upon the success it achieved in the UAE. This move targets Egypt's burgeoning ride-hailing market, which is projected to grow to $256 million by 2024 and is expected to reach $527 million by 2029. Hala’s expansion will see it competing with established players like Bolt, Uber, and inDrive. In March 2024, Bolt expanded into Cairo, offering a six-month 50% discount and a 15% standard commission waiver for drivers. Hala aims to collaborate with government and private stakeholders in Egypt to enhance transportation services for Cairo commuters.
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