Individuals
Businesses
Company
Intelligence
News
African Capital Markets
EnglishEnglish
share on twittershare on linkedinshare on facebookshare to whatsapp
share on mail
share on instagram

Egypt-based ad tech dKilo secures $3.2m in seed funding round

Daba Finance/Egypt-based ad tech dKilo secures $3.2m in seed funding round
BREAKING NEWSMarch 11, 2024 at 1:40 PM UTC

TLDR

  • Egypt-based ad tech company dKilo raised $3.2 million in seed funding at Leap 2024 conference in Riyadh.
  • Funding led by Upturn Ventures and Revival Lab aims to enhance out-of-home advertising in Saudi Market.
  • dKilo targets revolutionizing brand-audience engagement beyond digital platforms, offering new opportunities for e-commerce businesses.

Egypt-based ad tech company dKilo has raised $3.2 million in a seed funding round during the Leap 2024 conference, held in Riyadh. The funding was led by Upturn Ventures and Revival Lab, both specializing in e-commerce, with the primary goal of enhancing out-of-home advertising in the Saudi Market.

dKilo aims to revolutionize how brands engage with audiences, extending beyond traditional digital platforms, which opens up new avenues for e-commerce businesses. In addition, the platform seeks to establish a fresh channel for brands to interact with consumers, leveraging mobility to connect with their target audience in real-world settings.

The conclusion of the global tech event LEAP in Saudi Arabia on March 7th marked its third edition, featuring over 1,100 expert speakers.

Key Takeaways

There has been a notable surge in marketing and advertising startups across Africa in recent years. According to data from Baobab, 65% of all marketing and AdTech companies were founded during or after 2017. The integration of artificial intelligence (AI) is also increasingly prevalent within the sector, facilitating the analysis and derivation of insights into customer behaviors such as purchasing habits, as evidenced by companies like Moot Insights. AIfluence leverages AI to connect brands with relevant social media influencers, while ConvertedIn utilizes machine learning to enhance digital media campaign performance. Neural Sense, a South Africa-based AdTech firm, employs biometric data to gain deeper insights into how customers respond to advertising, indicative of the sector's innovative advancements across the continent.

dKilo
Upturn Ventures
Revival Lab
LEAP
Saudi Arabia
Egypt
Venture Capital
Venture Funding
AI
Advertising

Think someone else should see this?

share on twittershare on linkedinshare on facebookshare to whatsapp
share on mail
share on instagram
Stay informed with our newsletters read by 25,000+ professionals worldwide
Newsletter companiesNewsletter companiesNewsletter companiesNewsletter companiesNewsletter companiesNewsletter companies

Next Frontier

Stay up to date on major news and events in African markets. Delivered weekly.

Pulse54

UDeep-dives into what’s old and new in Africa’s investment landscape. Delivered twice monthly.

Events

Sign up to stay informed about our regular webinars, product launches, and exhibitions.

+25k investors have already subscribed

To invest in this opportunity and other opportunities across Africa

Download the daba finance app on your mobile through
appstore iconappstore icon
Phone Image

Take action.

Download app

Start investing in Africa’s best opportunities, including stocks, bonds, startups, venture funds, and more.

Partner with us

Unlock exciting business opportunities and growth potential.

Join Daba

Become a part of our vibrant community and enjoy exclusive benefits.

Contact us

Reach out to us for inquiries, support, or collaboration.
For Investor
StrategiesPortfolio ManagementAfrican Capital MarketsNews
Daba Pro Intelligence
For Capital Seekers
For StartupsFor Fund ManagersFor Private CompaniesFor Lenders
For Partners
Commercial BanksBroker DealersAsset ManagersInvestment BanksInvestment Advisors and ConsultantsLenders and Microfinance
Company
About UsMarket UpdatesEventsBlog and PodcastNewsletterCase StudiesAffiliate ProgramInvesting GlossaryOfficial ContactsTrust, Compliance and SecurityFrequently Asked Questions

Terms & ConditionsPrivacy Policy
EnglishEnglish

Owned by Daba Markets Inc. By using this site, you accept our Terms and Conditions and Privacy Policy. © 2024 All rights reserved. 2025 All rights reserved