Egypt’s Efreshli Secures Funding for Online Interior Design Platform

STARTUP VENTURE CAPITALNovember 14, 2024 at 4:00 PM UTC

TLDR

Egyptian interior design startup Efreshli secures seed funding from Algebra Ventures, 500 Startups, Dar Ventures, and angel investors
Efreshli, founded by Heba Elgabaly, specializes in online home furnishing with a wide range of products from 150+ Egyptian brands
Former Google executive Dina Elhaddad joins Efreshli as co-founder and CPO to enhance growth and customer connections

Egyptian interior design startup Efreshli has raised a seed round, led by Algebra Ventures with participation from 500 Startups, Dar Ventures, and angel investors, to expand its online home furnishing and decorating platform.

Founded by Heba Elgabaly, Efreshli offers an accessible online shopping experience featuring thousands of products from over 150 Egyptian brands.

The startup also appointed Dina Elhaddad, a former Google executive with 15 years in consumer tech, as co-founder and chief product officer (CPO). Elhaddad’s expertise is expected to drive Efreshli’s growth, helping build an ecosystem connecting customers, designers, and products.

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Key Takeaways

Efreshli’s seed funding marks a step towards disrupting Egypt’s interior design industry, which benefits from Egypt’s status as the region’s largest furniture exporter. With the new funding and leadership, Efreshli aims to expand across the MENA region. Efreshli’s tech-driven approach, including innovations like Efreshli Pro, aligns with trends in near-shoring and leverages the country’s strong design and labor market, positioning it to enhance the home furnishing experience and boost local design influence across the region.

Venture Capital

Startups

Efreshli

Algebra Ventures

500 Startups

Dar Ventures

Egypt