Entlaq Acquires Stake in Egyptian Startup Brotinni to Boost Food Tech
TLDR
- Entlaq acquires stake in leading Egyptian startup, Brotinni, focused on dark butchers’ technology and smart food solutions using industrial biotechnology.
- Brotinni optimizes logistics and supply chains with environmentally friendly green technologies, maintaining food sustainability for up to 14 days.
- Partnership aims to expand Brotinni’s operations in Egypt and regional Middle East markets, benefiting from Entlaq’s business development expertise in meat and poultry sectors.
Entlaq, a company specializing in supporting entrepreneurship, has acquired a stake in Brotinni, a leading Egyptian startup focused on dark butchers’ technology and smart food solutions.
Founded in 2020, Brotinni uses industrial biotechnology and environmentally friendly green technologies to optimize logistics and supply chains. These innovations allow Brotinni to maintain the sustainability of food products for up to 14 days while reducing reliance on environmentally harmful materials.
The partnership aims to expand Brotinni’s operations within Egypt and explore opportunities in regional markets across the Middle East. Brotinni is expected to benefit from Entlaq’s expertise in business development and acceleration to enhance its reach in the meat and poultry sectors.
Key Takeaways
Egypt’s local food and grocery delivery sectors have seen tremendous growth over the past few years as startups leverage technology to tackle significant challenges, mainly due to a fragmented supply chain that results in delayed deliveries and order mix-ups. These startups help players within this space manage sourcing and procurement while they focus on delivering a high-quality experience and service to their customers. For these startups, the market opportunity in Egypt and the MENA region is huge with the economy growing rapidly and e-commerce seeing increasing adoption.
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