Ghana's Boost partners Mastercard to support small businesses
TLDR
- Boost and Mastercard partner to empower small businesses in Africa's FMCG sector with digital payment wallets and supply chain finance solutions.
- The collaboration aims to provide essential working capital to distributors, wholesalers, and retailers through Boost's platform as a service.
- This strategic alliance supports Mastercard's mission to promote inclusivity in the digital economy and enhances Boost's impact in empowering micro, small, and medium enterprises.
Boost, a Ghanaian B2B commerce platform has joined forces with global payments technology company Mastercard to enhance and empower small businesses within the fast-moving consumer goods (FMCG) sector across Africa.
Through this partnership, Boost and Mastercard aim to extend digital payment wallets and embedded supply chain finance solutions to distributors, wholesalers, and retailers within the FMCG sector. Leveraging Boost's platform as a service, these businesses will gain access to essential working capital alongside Mastercard's comprehensive acceptance solutions.
By collaborating with Mastercard, Boost seeks to equip micro, small, and medium enterprise (MSME) customers across current and future markets with digital payment and credit solutions. This strategic alliance not only amplifies Boost's impact but also aligns with Mastercard's overarching mission to foster inclusivity within the digital economy.
Key Takeaways
Across Africa, merchant acquisition is proving to be the "new" scramble for digital services on the continent. In an estimated $800 billion informal trade economy comprising more than 56 million micro, small, and medium-sized businesses, most merchants operate offline with little or no exposure to the formalized, digital economy. Moreover, Africa’s B2B payment sector represents a significant, yet largely untapped opportunity partly due to the complexity and larger transaction volumes associated with payments. Per the World Bank, the continent’s share of the global B2B payment opportunity stands at $1.5 trillion but many businesses still grapple with considerable payment delays and other issues, which negatively impact their cash flow and slow their growth. In recent years, digital payment solutions have eased many of these challenges but there remain several issues to be addressed in the journey of easing the flow of money between businesses in Africa.






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