Ghana’s Tendo Acquires Shopa to Transform African Retail Supply Chain
TLDR
- Ghanaian retail-tech startup Tendo Technologies acquires Shopa to strengthen supply chain infrastructure in Africa.
- Tendo connects entrepreneurs with suppliers facilitating online businesses without capital; Shopa optimizes FMCG distribution through a tech platform.
- The acquisition merges Shopa into Tendo Retail, enhancing product access for entrepreneurs in Africa's informal retail sector.
Ghanaian retail-tech startup Tendo Technologies has acquired fellow startup Shopa in a strategic move to strengthen supply chain infrastructure across Africa. Founded in 2021, Tendo connects thousands of entrepreneurs with suppliers, enabling them to start online businesses without capital.
Shopa, also founded in 2021, focuses on optimizing FMCG distribution through a tech-driven platform that links retailers with suppliers and manufacturers. With a network of 3,000 retailers, Shopa brings advanced systems to Tendo’s operations.
The acquisition, a cash-and-stock deal, will see Shopa rebrand as Tendo Retail, led by Shopa’s CEO, Frank Addae. Tendo will integrate Shopa’s offline distributor network with its online retailer base, enhancing product access and expanding opportunities for entrepreneurs in Africa’s informal retail sector.
You can follow Daba’s reporting on Africa on WhatsApp. Sign up here
Key Takeaways
Tendo’s acquisition of Shopa marks a pivotal development in Africa’s retail-tech landscape, combining Tendo’s online network with Shopa’s offline distribution expertise. The partnership aims to modernize Africa’s informal supply chain, allowing FMCG distributors to access new online markets through Tendo’s extensive reseller network. With FMCG accounting for over 30% of Tendo’s sales volume, the integration will provide a more reliable supply to resellers and unlock growth opportunities for offline distributors. Both startups received backing from the Catalyst Fund Inclusive Digital Commerce Accelerator in 2021, highlighting the success of accelerator-supported ventures in Africa’s burgeoning tech ecosystem.
Think someone else should see this?
To invest in this opportunity and other opportunities across Africa
Download the daba finance app on your mobile through
Take action.
Download app
Start investing in Africa’s best opportunities, including stocks, bonds, startups, venture funds, and more.
Partner with us
Unlock exciting business opportunities and growth potential.
Join Daba
Become a part of our vibrant community and enjoy exclusive benefits.
Contact us
Reach out to us for inquiries, support, or collaboration.