Kenyan startup tappi expands to Ivory Coast with MTN partnership
TLDR
- Kenyan digital commerce startup tappi grows rapidly, expanding to Ivory Coast and empowering SMEs to enhance their online presence effortlessly.
- tappi simplifies digital marketing for SME owners, offering customization options and promoting businesses through Google Ads, Facebook Ads, and Instagram Ads using airtime credit or mobile money.
- The platform garners significant success, accumulating over $3 million in consumer transactions, engaging with 150,000 consumers, and raising $1.5 million in pre-seed funding for further expansion.
Kenyan digital commerce startup tappi is making waves in the SME sector by offering a solution to bolster its online presence. Through its chat tool, tappi empowers SMEs to effortlessly establish their online identity by automatically generating a webpage.
Expanding its footprint beyond Kenya, tappi has ventured into Ivory Coast, building upon its existing partnership with telecom giant MTN. The platform simplifies the process for SME owners, enabling them to customize their digital presence and promote their businesses via Google Ads, Facebook Ads, and Instagram Ads using airtime credit or mobile money.
Since its launch in 2022, tappi has experienced remarkable growth, accumulating verified reviews from over $3 million in consumer transactions and engaging with more than 150,000 consumers. With a pre-seed funding round raising $1.5 million in December, tappi continues its expansion journey, marking Ivory Coast as its third market following its entry into Nigeria.
Key Takeaways
Africa has emerged as a frontier for the burgeoning online consumer class, with an estimated 10 million new consumers expected in 2024, second only to Asia as a region. This insight comes from the annual Beyond Borders digital payments and commerce report released by fintech company EBANX. While digital commerce in developed countries is growing at a rate of 13% annually, Africa is experiencing even more rapid expansion, with online sales increasing by 25%, as highlighted by Payments and Commerce Market Intelligence (PCMI). By 2026, the digital commerce market in Africa is projected to reach a total value of $72 billion across its top five markets: Egypt, Kenya, Morocco, Nigeria, and South Africa. Furthermore, over the next decade, Africa is expected to contribute more to consumer spending than Europe.
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