Kenya’s tappi partners national commerce body to digitize MSMEs

STARTUP VENTURE CAPITALMay 12, 2024 at 6:09 PM UTC

TLDR

Kenyan e-commerce startup tappi partners with KNCCI to provide digital services to 30,000 MSMEs, offering an end-to-end SaaS solution.
tappi's platform enables business owners to customize branding, utilize Google Ads, Facebook Ads, and Instagram Ads, facilitating seamless promotion.
tappi's rapid growth includes $1.5 million funding in a pre-seed round, expansion to Ivory Coast, and positive consumer engagement with over $3 million in transactions.

Kenyan e-commerce startup tappi has partnered with the Kenya National Chamber of Commerce and Industry (KNCCI) to introduce digital services catering to 30,000 Micro, Small, and Medium Enterprises (MSMEs) in the country. tappi offers an end-to-end digital commerce Software as a Service (SaaS) solution tailored for MSMEs.

Business owners can leverage tappi's platform by downloading its app, customizing their branding, and promoting their business through a streamlined three-step process encompassing Google Ads, Facebook Ads, and Instagram Ads, using airtime credit or mobile money.

Since its launch in 2022, tappi has experienced rapid growth, accumulating verified reviews on over $3 million worth of consumer transactions and engaging with more than 150,000 consumers. In December, the startup raised $1.5 million through an oversubscribed pre-seed round. It also recently expanded its operations to Ivory Coast, marking its third market following its initial entry into Nigeria.

Key Takeaways

Merchant acquisition is emerging as a pivotal focus for digital payment and other digital service providers across Africa. Small and Medium-sized Enterprises (SMEs) play a crucial role in the African economy, contributing approximately 50% to the continent's GDP and employing over 80% of the workforce. Despite their significance, SMEs face numerous challenges, including the need to digitize their operations to capitalize on the advantages of the digital age. Recognizing the vast untapped potential in this market, technology startups are keenly pursuing opportunities to provide services that empower small business owners to integrate digital tools into their daily operations. tappi stands out as one such provider, offering a comprehensive suite of services to facilitate the digital transformation of SMEs.

tappi

B2B E-commerce

E-commerce

Merchants

MSMEs

Kenya

Nigeria Ivory Coast

Startups