Kenya’s Wowzi in $2m deal to offer digital cards for content creators
TLDR
- Kenyan influencer marketing platform Wowzi partners with Mastercard and Masria Digital Payments in a $2.04 million deal, enhancing financial management for content creators through innovative digital card solutions.
- Wowzi, launched in 2020, provides a self-serve online platform for brands across industries to manage large-scale messaging campaigns using everyday customers and fans as endorsers.
- The five-year partnership enables content creators to access diverse digital card benefits for seamless and secure online and offline transactions, leveraging MDP's digital payments expertise.
Kenyan influencer marketing platform Wowzi has partnered with Mastercard and Masria Digital Payments (MDP) in a $2.04 million deal to enhance financial management for content creators through digital card solutions.
Launched in 2020, Wowzi provides a self-serve online platform that enables brands across various industries to manage large-scale messaging campaigns. These campaigns utilize everyday customers and fans, who are paid to endorse products online.
The five-year partnership will grant content creators access to diverse digital card benefits, leveraging MDP's expertise in digital payments. These cards are designed to offer a seamless and secure user experience, facilitating both online and offline transactions for content creators.
Key Takeaways
The internet economy in Africa is expected to grow substantially, and it is projected to reach a value of $180 billion by 2025, according to the IFC's e-Conomy Africa 2020 study. This highlights the strategic importance of Mastercard's investment in digital tools for African content creators. Mastercard is introducing innovative digital payment solutions by supporting the gig economy, including wearable technology like watch cards and ring cards. These user-friendly methods allow creators to receive payments directly from brands, followers, and patrons, bypassing traditional banking systems. This investment not only empowers content creators but also aligns with the anticipated growth of Africa's digital economy.
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