Lime Launches in Egypt with $9.4M Investment for Education Financing
TLDR
- Lime Consumer Finance, a new fintech entity backed by First Abu Dhabi Bank Group, has officially launched in Egypt, focusing on digital education financing as its entry strategy
- The platform offers structured installment plans for families to finance tuition across nurseries, schools, and universities
- Launched with an initial investment of $9.4 million, Lime aims to support Egypt’s Financial Inclusion Strategy and digital transformation in consumer finance
Lime Consumer Finance, a new fintech entity backed by First Abu Dhabi Bank Group, has officially launched in Egypt, focusing on digital education financing as its entry strategy. Licensed by Egypt’s Financial Regulatory Authority (FRA), the platform offers structured installment plans for families to finance tuition across nurseries, schools, and universities.
With over 30% of Egypt’s population under the age of 15, demand for education finance is rising. Lime’s app provides fast, fully digital onboarding and financing approvals within minutes. Families can access loans of up to EGP 1 million, repayable over 6 to 12 months.
Launched with an initial investment of $9.4 million, Lime aims to support Egypt’s Financial Inclusion Strategy and digital transformation in consumer finance. The firm is positioning itself to expand into additional essential life sectors beyond education, such as healthcare and housing.
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Key Takeaways
Lime enters Egypt’s market at a critical juncture, where rising private education demand and growing fintech adoption intersect. Backed by the UAE’s First Abu Dhabi Bank and guided by a board of experts from finance, healthcare, and education, Lime is combining strong institutional support with a mission-driven fintech approach. By digitizing access to tuition financing, Lime addresses a structural need in a country where educational costs are rising and household savings are limited. The company’s ability to approve loans within minutes reflects a broader push for tech-enabled, compliant financial services. With Egypt’s young population and government support for financial inclusion, Lime is betting on education finance as a high-impact gateway to broader consumer lending. Its next move—to expand into other life-critical sectors—could shape a new category of purpose-built, verticalized lending in Egypt’s fintech space.
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