Madica Expands Portfolio With $800K Investment in Four Startups
TLDR
- Madica has announced investments in four tech-enabled companies Medikea, Motherbeing, Pixii Motors, ToumAI
- Madica was launched in 2022 to address funding and structural gaps in Africa’s startup ecosystem.
- Each startup has received up to $200,000 and will join an 18-month support program
Madica, a structured investment program for pre-seed African startups, has announced investments in four tech-enabled companies: Tanzanian e-health platform Medikea, Egyptian AI-based wellbeing service Motherbeing, Tunisian mobility startup Pixii Motors, and Moroccan CX platform ToumAI.
Affiliated with fintech-focused VC firm Flourish Ventures, Madica was launched in 2022 to address funding and structural gaps in Africa’s startup ecosystem.
Each startup has received up to $200,000 and will join an 18-month support program, including mentorship, executive coaching, and immersion trips to Cape Town and London.
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Key Takeaways
Madica’s investment signals growing support for Africa’s underfunded early-stage startups. The program provides capital, mentorship, and global exposure to help founders build sustainable businesses. A key focus is gender diversity—over 50% of Madica-backed startups have women in leadership. The initiative also aims to broaden VC investment beyond traditional hubs, backing companies across diverse sectors and countries. By integrating startups into a global investor network, Madica increases their chances of securing follow-on funding, strengthening Africa’s startup pipeline. This approach aligns with broader efforts to boost entrepreneurship and innovation across emerging markets.
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