Moroccan Startup Userguest Raises $2.4M to Drive Expansion
TLDR
- Moroccan startup, Userguest, secures EUR 2.2 million ($2.4 million) in seed funding for personalized hotel website optimization tool
- Userguest's automated tool offers tailored messages and intelligent incentives to website visitors, operating in over 30 countries
- Funding led by Al Mada Ventures, with participation from CDG Invest, Saviu Ventures, UM6P Ventures, and others to support market expansion and product enhancement
Userguest, a Moroccan startup that helps hotels optimize revenues through personalized website experiences, has secured EUR 2.2 million ($2.4 million) in seed funding.
Founded in 2018, Userguest's automated tool offers tailored messages and intelligent incentives to website visitors. It operates in over 30 countries and claims to have generated more than $100 million in direct hotel revenue since 2019.
The funding round, led by Al Mada Ventures, included participation from CDG Invest, Saviu Ventures, UM6P Ventures, Kalys VC, Plug & Play, and business angels Philippe Limes and Thane Kuhlman. The company plans to use the funds to expand its market presence, enhance its product offerings, and strengthen its sales team to accelerate growth.
Key Takeaways
Userguest’s seed funding highlights a significant market opportunity in Africa's rapidly growing hospitality sector. Africa’s hotel industry is poised for growth, with tourism expected to contribute $269 billion to the continent’s GDP by 2030. The continent's hotel revenue is projected to grow by 8.1% annually, and direct hotel bookings are becoming increasingly important as international travel rebounds. Userguest’s focus on optimizing direct hotel revenue aligns with the need for personalized and automated solutions in Africa’s expanding hospitality market, which is expected to see increased demand for tailored experiences and operational efficiency across key regions.
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