Morocco’s Ora Technologies Buys Cathedis to Bolster Super-App Strategy
TLDR
- Moroccan super-app startup Ora Technologies has acquired Casablanca-based last-mile delivery platform Cathedis for an undisclosed sum
- Ora operates a multi-service app combining peer-to-peer payments, e-commerce, on-demand services, chat, and social networking
- Ora raised $1.9 million in pre-Series A funding in March, followed by a $7.5 million Series A in July to expand logistics and strengthen its digital payment
Moroccan super-app startup Ora Technologies has acquired Casablanca-based last-mile delivery platform Cathedis for an undisclosed sum, strengthening its push to build an integrated e-commerce and fintech ecosystem.
Founded in 2023 by Omar Alami, Ora operates a multi-service app combining peer-to-peer payments, e-commerce, on-demand services, chat, and social networking. Its food delivery platform Kooul has attracted over 15,000 active users in the past 10 months, while Ora Cash, its universal mobile wallet, has signed up more than 50,000 accounts in five months. Riders are also using Ora Cash to digitize Morocco’s dominant cash-on-delivery system.
Ora raised $1.9 million in pre-Series A funding in March, followed by a $7.5 million Series A in July to expand logistics and strengthen its digital payment infrastructure. The Cathedis deal brings delivery operations in-house, giving Ora direct control of logistics for Kooul and integrating payment and delivery into a single platform.
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Key Takeaways
Ora’s acquisition of Cathedis highlights the growing convergence of e-commerce, logistics, and fintech in Morocco’s digital economy. By combining a mobile wallet with last-mile delivery, Ora is positioning itself to capture more of the country’s fast-growing online retail market, where cash-on-delivery remains the dominant payment method. Integrating Cathedis’ logistics capabilities ensures greater control over one of the most costly and complex parts of e-commerce operations. For Ora, this creates a vertically integrated model: from digital payments through Ora Cash to physical delivery via Kooul and Cathedis. The deal also signals consolidation in Morocco’s startup ecosystem, where platforms are racing to scale and capture network effects. With over $9 million raised in 2025, Ora has the financial backing to push its super-app ambitions. Success will hinge on execution in logistics and payments, where entrenched players like Jumia and global fintechs are also competing for market share.
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