PE investor TLG Capital backs African swimwear brand

AFRICAN STOCKS AND FINANCEJune 5, 2024 at 4:38 PM UTC

TLDR

TLG Capital invests in African swimwear brand Liberty & Justice (L&J), expanding manufacturing operations on the continent.
Investment supports establishment of a future factory in Liberia, creating 700 jobs and introducing African prints globally.
L&J, founded by Chid Liberty and Georgie Badiel Liberty, known for culturally rich designs and ethical production standards.

Private investment firm TLG Capital has invested an undisclosed sum in Liberty & Justice (L&J), an African swimwear brand available in over 250 Target stores across the USA. This investment marks the 40th deal executed by TLG Capital.

Founded by Chid Liberty and former Miss Africa, Georgie Badiel Liberty, L&J is renowned for its vibrant, culturally rich designs and ethical production standards.

Zain Latif, principal at TLG, stated, "Our investment will support L&J in expanding manufacturing operations on the African continent, including the establishment of a future factory in Liberia. This initiative is expected to create 700 jobs and introduce African-inspired prints to the global market."

Key Takeaways

TLG's investment strategy centers on innovative private credit solutions that promote economic growth and social impact across Africa. Through its Africa Growth Impact Fund (AGIF), TLG has facilitated numerous impactful investments, including initiatives to extend credit services to Nigeria's informal sector. The investment in L&J aligns with TLG's broader strategy of leveraging local knowledge and expertise to navigate the complexities of African markets. This approach has enabled TLG to successfully invest in diverse sectors across the continent, contributing to sustainable economic development.

TLG Capital

Liberty & Justice

Target

Private Equity

Private Capital

Finance

Investments

Manufacturing