Peach Payments Partners Sukhiba to Offer WhatsApp-Based Sales Channel
TLDR
- Peach Payments partners with Sukhiba for WhatsApp sales channel expansion in South Africa and Kenya.
- Integration enables businesses to utilize WhatsApp for transactions, payments, and delivery scheduling.
- Peach Payments secured $31 million in Series A funding, while Sukhiba raised $1.55 million in a seed extension round.
South African digital payments provider Peach Payments has partnered with Kenyan conversational commerce and CRM platform Sukhiba to offer South African merchants a new sales channel via WhatsApp.
Peach Payments is an online payment gateway in South Africa and has expanded to Kenya and Mauritius. Sukhiba enables merchants to add product catalogs to WhatsApp, facilitating transactions and payments.
This integration allows businesses to leverage WhatsApp for product purchases, payments, and delivery scheduling, expanding Peach Payments’ platform functionality. Peach raised $31 million in Series A funding last year from Apis Partners while Sukhiba secured $1.55 million in a seed extension round in August.
Key Takeaways
Kenya, with 97% of its internet users using WhatsApp in 2021, stood as the leading African nation in terms of the platform’s adoption. A survey conducted in the third quarter of 2022 revealed that internet users aged 16 to 64 preferred WhatsApp over other social media platforms. This widespread adoption of WhatsApp has facilitated communication within communities, including buyers and sellers. Over 30 businesses have already embraced its solution in Kenya, primarily comprising large distributors and manufacturers that serve nearly 15,000 micro, small, and medium-sized enterprises (MSMEs), including retailers. This data underscores the rapid growth of Africa's social commerce landscape, which has the potential to reach up to $28 billion.
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