Online grocery startup Pricepally raises $1.3m to expand in Nigeria

Key Takeaways

Africa's urban food systems face three significant challenges contributing to their fragmentation. Firstly, many people are located far from existing food sources, leading to difficulties in accessing quality farm-fresh produce and contributing to food wastage in farms and main markets. Secondly, high transportation costs make it challenging for merchants to be profitable, thereby increasing overall food costs. Lastly, and perhaps most significantly, African cities contend with numerous middlemen between farmers and consumers, driving up food prices, especially in the face of prevailing inflation. Pricepally aims to address these challenges by implementing an organized system that aggregates supply and demand. Through the Pricepally Mobile App and website, customers are directly connected to farm-fresh food items, eliminating unnecessary intermediaries. This approach makes food more accessible and affordable for consumers. At the same time, farmers and wholesalers benefit from a consistent uptake of their produce, reducing food wastage resulting from a lack of demand.