Purple Elephant Ventures Secures $4.5M for Tourism Innovation
TLDR
- Purple Elephant Ventures has secured $4.5 million in seed funding to scale its portfolio and launch new ventures in Africa’s tourism sector
- Founded in 2020, PEV supports startups addressing challenges in African tourism with solutions ranging from hospitality software to sustainable procurement
- Investors in the round include Clear Creek Investment B.V., Klister Corp., Fede Pirzo-Biroli, Anthony Rock, and Ian McCaig
Nairobi-based Purple Elephant Ventures (PEV), a tourism-focused venture studio, has secured $4.5 million in seed funding to scale its portfolio and launch new ventures in Africa’s tourism sector.
Investors in the round include Clear Creek Investment B.V., Klister Corp., Fede Pirzo-Biroli, Anthony Rock, and Ian McCaig. Founded in 2020, PEV supports startups addressing challenges in African tourism with solutions ranging from hospitality software to sustainable procurement.
Its portfolio includes Nomad Africa, a travel discovery platform; Kijani Supplies, an eco-friendly procurement tech firm; Zafari, a booking platform for hospitality; PowerTrip, a cleantech company for energy-efficient appliances; and JOIN Africa, a safari guide support initiative co-created with Kayak co-founder Paul English.
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Key Takeaways
PEV’s success underscores the growing potential for tech-driven solutions in Africa’s $12 billion tourism sector, which employs millions and supports key economies. By addressing pain points like inefficient procurement, high energy costs, and limited digital infrastructure, the venture studio is creating scalable businesses that align with global sustainability goals. PEV joins other African venture studios like Fast Forward Venture Studio and First Founders, which provide seed capital, mentorship, and strategic guidance. As Africa continues to attract global investment, tourism-focused innovation could play a pivotal role in driving economic growth, creating jobs, and promoting sustainable practices across the continent.
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