Senegalese retail-tech startup ProXalys secures $500k

Points clés à retenir

Africa is witnessing a surge in technological innovations focused on commerce, driven by the rising adoption of mobile phones and increased internet penetration across the continent. The COVID-19 pandemic further accelerated this trend, leading to a notable increase in e-commerce solutions, particularly within the predominantly informal supply chain. As household consumption in Africa is projected to reach $2.5 trillion by 2030, coupled with the informal retail industry contributing around $2.6 trillion to the continent's nominal GDP, there is significant potential for enhancing retail services. The B2B e-commerce sector is playing a transformative role in reshaping commerce across Africa. With the potential to significantly expand the existing $2 trillion industry, these innovations are poised to make a substantial impact on the continent's economic landscape.