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LovCash Taps Blockchain to Digitize SA’s Informal Trade Sector

Daba Finance/LovCash Taps Blockchain to Digitize SA’s Informal Trade Sector
STARTUP VENTURE CAPITALJune 17, 2025 at 2:44 PM UTC

TLDR

  • Digital payments startup LovCash is bringing blockchain technology to South Africa’s informal trade sector through a new partnership with German blockchain firm Lisk
  • The move aims to reduce cash dependency and introduce traceable, low-cost digital transactions for small retailers and traders
  • South Africa’s informal sector accounts for roughly 20% of national employment but remains largely cash-based

Digital payments startup LovCash is bringing blockchain technology to South Africa’s informal trade sector through a new partnership with German blockchain firm Lisk. The move aims to reduce cash dependency and introduce traceable, low-cost digital transactions for small retailers and traders.

South Africa’s informal sector accounts for roughly 20% of national employment but remains largely cash-based, which limits access to credit, rewards, and financial tracking. LovCash is deploying a blockchain-powered system to change that, offering digital payments, cashback, and loyalty tools through its platform.

Built on Lisk’s blockchain infrastructure, LovCash enables secure, tamper-proof transactions without relying on traditional banks or high fees. The platform’s digital wallet helps retailers track sales, manage supply chain incentives, and reduce losses tied to cash theft and fraud, estimated at R3.3 billion annually.

The company has onboarded over 3,700 retailers and partnered with nine of the country’s top wholesalers. Lisk is also investing in LovCash, offering capital and technical support to help scale the platform and attract further backing.

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Key Takeaways

The LovCash–Lisk partnership signals a broader shift toward applying blockchain in Africa’s everyday commerce, not just in crypto markets. Informal trade in South Africa, while extensive, operates with limited digital infrastructure. This creates barriers to growth, weakens supply chain visibility, and increases vulnerability to cash-related crime. Blockchain offers a workaround. By enabling secure, peer-to-peer payments without banks, platforms like LovCash lower transaction costs and enhance transparency. This is especially valuable in low-margin sectors where traditional banking is costly or inaccessible. The use of digital rewards and cashback adds a layer of incentive to drive adoption among traders accustomed to cash. By embedding these tools into the flow of goods—from wholesalers to street vendors—LovCash strengthens digital loyalty mechanisms and financial inclusion in a sector often left out of the formal economy. As more African fintechs explore blockchain’s potential in agriculture, trade, and microfinance, LovCash’s model may serve as a case study for how decentralised tech can enable commercial infrastructure where conventional systems fall short.

Startups
Blockchain
LovCash
South Africa
Digital Payments
Informal Trade

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