Streaming giant Showmax launches mobile plan for EPL games
- Showmax launches Showmax 2.0 with mobile-only subscriptions for Premier League content.
- Mobile subscribers can access all 380 Premier League games live for $3.69 (R69) per month.
- The mobile-only subscription is a more affordable and targeted option for viewers who consume content on their mobile devices.
Mobile subscribers will have access to the "world's first standalone Premier League plan for mobile" for $3.69 (R69) per month. This offering is around 10 times cheaper than monthly DStv subscriptions that include Premier League plans.
The Premier League plan on Showmax provides access to all 380 Premier League games live from SuperSport, along with additional content such as fan content, talk shows, interviews, and more. This mobile-only subscription is designed to cater to the preferences of viewers who primarily consume content on their mobile devices, offering a more affordable and targeted option.
After surpassing Netflix to become the leading streaming service in Africa in 2023, Showmax is now focusing on smartphones to reach a broader audience of football enthusiasts. According to Omdia Research, Showmax held a 40% share of Africa's streaming market in November 2023, while Netflix had a 35% share. The streaming video-on-demand (SVOD) sector in Africa is seen as a battleground between Netflix and Showmax, with both expected to play a significant role in attracting 10 million new subscribers on the continent by the end of 2030. The African SVOD market is projected to have a total of 18 million subscribers by the end of the review period.