Sukhiba Raises $1.55m Seed Extension to Expand CRM Platform in Africa
TLDR
- Sukhiba, a Kenya-based conversational commerce platform, secures $1.55 million in seed extension funding to expand operations in Africa and emerging markets.
- Led by EQ2 Ventures, the funding round includes participation from Accion Venture Lab, Musha Ventures, and Quona Capital.
- Founded in 2021 by Ananth Raj Gudipati and Abhinav Reddy, Sukhiba operates on WhatsApp, offering sales, marketing, customer service, and payment solutions for medium to large enterprises.
Kenya-based Sukhiba, a conversational commerce and CRM platform, has raised $1.55 million in a seed extension round to expand its operations across Africa and other emerging markets.
This round comes after a $1.5 million raise in October and was led by EQ2 Ventures, with participation from Accion Venture Lab, Musha Ventures, Quona Capital, and existing investors CRE Ventures.
Founded in 2021 by Ananth Raj Gudipati and Abhinav Reddy, Sukhiba is built on the WhatsApp platform and enhances sales, marketing, customer service, and payment functions for medium and large enterprises.
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Key Takeaways
Sukhiba’s seed extension round underscores investor confidence in its potential to revolutionize CRM and sales automation in emerging markets. By leveraging WhatsApp, a widely used communication tool in Africa, Sukhiba enables small and medium-sized enterprises (SMEs) to integrate sales, customer service, payments, and more into a single platform. The company's expansion across Africa and other emerging markets is set to accelerate, driven by its successful partnerships with top-tier manufacturers, distributors, and retail chains. With over 35,000 SMEs already utilizing its services, Sukhiba is poised to become the default CRM solution for businesses operating in regions where WhatsApp is integral to daily operations.
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