Suplyd Raises $2M Pre-Series A to Expand Digital Procurement Services

BREAKING NEWSAugust 5, 2025 at 11:18 AM UTC

TLDR

Cairo-based digital procurement platform Suplyd has secured $2 million in a pre-Series A round led by 4DX Ventures, Camel Ventures, and Plus VC
Suplyd connects restaurants directly with suppliers, streamlining fragmented supply chains and replacing manual inventory and ordering processes with a centralized digital platform
The funding will support Suplyd’s expansion beyond procurement into broader operational tools for Egypt’s fast-growing HORECA (hotels, restaurants, cafés) sector

Cairo-based digital procurement platform Suplyd has secured $2 million in a pre-Series A round led by 4DX Ventures, Camel Ventures, and Plus VC, with additional participation from Seedstars and returning investors. The funding will support Suplyd’s expansion beyond procurement into broader operational tools for Egypt’s fast-growing HORECA (hotels, restaurants, cafés) sector.

Founded in 2022 by Gohar Said, Karim Selima, and Ahmed ElMahdy, Suplyd connects restaurants directly with suppliers, streamlining fragmented supply chains and replacing manual inventory and ordering processes with a centralized digital platform.

Since raising $1.6 million in pre-seed funding in 2022, Suplyd claims 20x growth, now serving over 5,000 restaurants across Egypt. The platform helps small and mid-sized restaurant operators cut costs, reduce waste, and improve visibility with real-time analytics and a fully digital procurement trail.

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Key Takeaways

Suplyd’s funding round marks growing investor confidence in vertical SaaS platforms tackling deep inefficiencies in Africa’s F&B backend. Egypt’s $10B+ HORECA market remains largely offline, fragmented, and reactive—facing unpredictable deliveries, fluctuating costs, and opaque procurement channels. Suplyd is betting on becoming the digital backbone of restaurant operations, starting with procurement and expanding into logistics, payments, and inventory management. Its traction among 5,000+ merchants and strong supplier relationships point to real product-market fit. The startup’s traction also reflects Egypt’s rising B2B tech adoption and broader digitization of informal and semi-formal sectors. As it expands its service stack and reaches deeper into Egypt’s long tail of restaurant operators, Suplyd is well-positioned to own a crucial layer of the country’s F&B infrastructure.

Venture Capital

Egypt

Suplyd

Procurement

4DX Ventures

Camel Ventures

Plus VC