Tunisia’s Imaginario AI raises $1m pre-seed for global expansion
Imaginario AI, a Tunisian startup leveraging artificial intelligence for video and audio content processing, has secured a pre-seed funding round of $1 million. The funding was led by 216 Capital, with participation from Blue Lake VC, Earthling Ventures, Comcast NBCUniversal, Techstars, and a group of business angels.
Established in 2021, Imaginario provides AI-driven solutions for the processing of video and audio content, with the capability to efficiently manage large datasets, streamlining and expediting the creation and comprehension processes for multimedia content for marketers and content creators.
Noteworthy Hollywood studios and media companies such as Warner Bros. Discovery, Universal Pictures, and Cineverse have attested that Imaginario AI has contributed to saving over 60% of search and creation time. The funding will help the startup to solidify its developmental efforts and extend its engineering and sales teams across the United States, Europe, and the MENA region.
Points clés à retenir
Artificial Intelligence has been generating buzz worldwide, and Africa is no exception. With the release of OpenAI's consumer-facing ChatGPT tool and the viral success of other generative AI tools like Dawn AI, Copy AI, Dall-E, and Midjourney, interest in AI has reached unprecedented heights. These tools leverage vast amounts of data, fast processing, and intelligent algorithms to generate text or images in seconds in response to user prompts. But AI’s impact goes beyond generating text or images; it's being used to solve a wide range of problems across different sectors globally, including Africa. African startups and businesses are increasingly adopting the technology in fields like healthcare, education, agriculture, transportation, and in Imaginario’s case, to improve efficiency and drive growth in the media & entertainment space. Quantifying the AI market opportunity in Africa is challenging, but estimates suggest it could reach $190 billion by 2025.
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