Valu, MobileMasr Launch P2P BNPL for Used Smartphones in Egypt

STARTUP VENTURE CAPITALSeptember 22, 2025 at 12:29 PM UTC

TLDR

Valu, Egypt’s leading fintech platform, has partnered with MobileMasr to introduce the country’s first peer-to-peer Buy Now, Pay Later (BNPL) service for second-hand smartphones
The service lets individuals buy and sell used mobile phones directly, using Valu’s installment plans and MobileMasr’s patented diagnostic tool to verify devices
Buyers can spread payments over as much as 60 months, with a launch offer of up to 12 months at zero interest, fees, or down payment

Valu, Egypt’s leading fintech platform, has partnered with MobileMasr to introduce the country’s first peer-to-peer Buy Now, Pay Later (BNPL) service for second-hand smartphones.

The service lets individuals buy and sell used mobile phones directly, using Valu’s installment plans and MobileMasr’s patented diagnostic tool to verify devices. Transactions are secured through ID cross-checks, GPS validation, QR code checkout, and auto-generated e-contracts. Sellers are paid within four working days.

Buyers can spread payments over as much as 60 months, with a launch offer of up to 12 months at zero interest, fees, or down payment. The initiative formalises a market that is currently fragmented, cash-based, and largely unregulated.

“The partnership enables Egyptians to transact safely among themselves while enjoying the flexibility of BNPL — a true market disruptor,” said Valu CEO Walid Hassouna. MobileMasr founder Wael El Ashry added that the tie-up extends trust and financing into the second-hand mobile ecosystem.

The launch also promotes sustainability by extending device lifecycles and reducing e-waste, while opening new growth for Valu in peer-to-peer transactions.

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Key Takeaways

Egypt’s second-hand smartphone market is expanding quickly, driven by rising handset costs and demand for affordable alternatives. Yet most transactions remain informal, with buyers and sellers exposed to risks ranging from fraud to device quality issues. The Valu–MobileMasr partnership addresses these gaps by combining diagnostics, identity verification, and financing — creating the country’s first structured P2P financing model. For Valu, the initiative signals a strategic shift beyond merchant-driven BNPL into consumer-to-consumer markets. This could unlock a new growth vertical at a time when competition in retail BNPL is intensifying. For MobileMasr, the collaboration builds on its role as a trusted platform in Egypt’s refurbished electronics sector, leveraging patented technology to standardise second-hand sales. The partnership also carries environmental significance. By encouraging resale over disposal, it extends the lifecycle of mobile devices, contributing to lower electronic waste — a growing concern across emerging markets. If successful, the model could be replicated across other electronics and even extended into wider peer-to-peer categories, positioning Egypt as a regional test case for P2P BNPL innovation.

Startups

Valu

Egypt

BNPL

Fintech

MobileMasr