Wasoko to expand in East Africa amid claims of Rwanda exit
TLDR
- Wasoko refutes exit rumors and clarifies plans to expand in Rwanda despite ceasing operations in Zanzibar and suspending activities in Uganda and Zambia.
- The e-commerce platform is actively recruiting for partnership and procurement associates in Rwanda while looking to fill positions in Kenya and Tanzania.
- Wasoko aims to expand its presence in the Rwandan market with ongoing recruitment efforts and the opening of multiple positions in Kenya and Tanzania.
Wasoko, the e-commerce platform backed by Tiger Global and 4DX Ventures, has refuted claims suggesting its exit from Rwanda, contrary to recent reports.
This clarification comes after the platform ceased operations in Zanzibar and temporarily suspended business in Uganda and Zambia. The startup revealed its ongoing recruitment efforts, indicating plans to expand in the Rwandan market.
Currently, Wasoko is actively seeking partnerships and procurement associates in Rwanda, alongside recruiting for vacant positions in Kenya and Tanzania. The company aims to fill three open roles, including procurement managers, in Kenya and four positions in Tanzania.
Key Takeaways
Wasoko is currently engaged in merger discussions with its Egyptian counterpart MaxAB and has revealed its anticipation of receiving its initial shipment of Egyptian products for distribution in Rwanda. This move marks the commencement of the company's new pan-African sourcing strategy, leveraging MaxAB's established brand presence to facilitate its expansion into the Northern African market. MaxAB, operating in Egypt and Morocco, primarily facilitates connections between retailers and beverage suppliers. Meanwhile, Wasoko, while undergoing operational adjustments such as exiting Senegal, Côte d’Ivoire, and Zanzibar, remains active in Kenya, Tanzania, Rwanda, and the Democratic Republic of the Congo (DRC). Although the merger between Wasoko and MaxAB is pending finalization, the two startups have commenced the integration of their operations in Nairobi, Kenya. The comprehensive merger process is projected to span 12 months, with both entities diligently working towards meeting the outlined timeframe.
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